Nowadays the internet has created an environment where businesses can take advantage of it and open new channels of promotion, sales development and relationship deepening. This environment can be characterized as highly competitive since a company that aims to succeed, must also have a well-established presence. This is the main purpose of having a website.
But what exactly are the reasons that make the existence of a website necessary? Having a website is essential for a number of reasons that are related and have the best possible result for your business ..
Mirror of your business
A website can also be described as a reflection in a mirror. The way a business is presented on the internet can say a lot about the size and culture of the company. In particular, if a business has an extremely plain online presence it is very likely that users will perceive a negative view.
A fully integrated website that provides high quality content is likely to inspire and exude an air of credibility to the user. Some of the important information it should contain is a brief description of the products or services it offers and the contact information available.
In addition, an important factor that can affect the user’s perception of the prestige of the business is the hosting on a server. Using free hosting services can create an erroneous estimate of the size and status of the company. So give the required importance and establish yourself electronically with a website that will inspire respect.
Connection with consumers
One of the first answers you can get to the question of why I need my own website, is of course the one that describes your relationship with prospective or existing consumers. Creating a website can create a direct communication channel with your audience. The reason is that users will be able to see photos and read descriptions of the products or services you offer. They will be able to be informed about all the news of the company and to contact you. Undoubtedly this would be something very difficult to achieve as you would need to spend a huge amount on advertising campaigns. With your own website you can gather everything a user needs to know.
The direct relationship that your website can develop is two-way. In other words, not only the consumer but you as well will benefit from this relationship. The website can act as an information exchange channel. Users can share their views with you and give feedback on your products or services. In turn, you can take advantage of these comments to improve at all levels.
In addition, the immediacy in your relationship with consumers can be done through research where you can accept the views of users on specific issues and use them in your business development plan. Having your own website automatically gives you an easy, free and no time-consuming way to build and deepen relationships with your customers.
Easy acceptance
Internet users tend to create trends through the reviews they make on products and services they enjoy. Creating your own website will help you generate positive reviews that can affect a new wave of traffic or sales. Research shows that 9 out of 10 users who shop online have been influenced by similar reviews or promotions. By creating your own website you can collect and promote your positive reviews.
You have complete control
The central idea behind consolidating your easy acceptance by the public by displaying positive reviews, is the fact that you have complete control over your website. Having your own website allows you to control what exactly is included and the type of content you are posting. Through your own unique content you can pass corresponding messages to your users or partners. In addition, you will be able to control the way in which your business philosophy is presented and the way in which you address your audience.
Development of cooperation
The competitive environment offered by the internet can also bring significant opportunities for collaboration and networking with other companies in your industry and beyond. This is an additional reason why you need your own website. A company that has a well-designed and well-maintained website can develop or strengthen collaborative relationships in the field.
Interested potential affiliates who will search for products or services in search engines, will find your website in the results and it is very likely that you will develop your affiliate network through it. By creating your own website you can also expand your existing network of partners regionally or globally and be able to reduce the cost of running your business or increase your revenue.
Your website can also serve as a means of communication with these businesses, as your contact information will be available and accessible worldwide. In addition, you can use your website to inform your existing network of partners about various corporate issues that may be of interest to them. You can present new products, price lists, frequently asked questions and good practice guides. This way you can view a more professional and reliable profile of your company. Finally, your business website will save you a lot of money and time spent informing your affiliates.
Sales
The internet today is a completely competitive form of sales compared to traditional physical stores. With the use of images and other multimedia, the internet is shaping ever-increasing trends in sales of goods and services. So why not take advantage of a global market? Your business can grow exponentially and explore new business prospects by creating your own website.
A website in addition to basic information and your company profile can increase your business sales either by promoting your products or by providing options for online shopping. For an existing business in the field, the cost may be minimal as it can take advantage of the existing customer base, partners and product inventory.
Basically, you just need to build your website and implement a proper promotion strategy. In the long run you will realize that your move was right as you will notice an increase on your customers, greater interest in your products and an increase in your sales.
The website that provides the possibility of online shopping is not only addressed to companies that market their products. Even a service provider can have the same results as those interested can buy service packages or make an appointment with you easily and quickly.
Development of employment relationships
If your business has stores or offices in different locations, creating a website can definitely be an important factor in developing and strengthening relationships between employees. In addition, it can act as a liaison between management and employees.
For example, a company may store and move documents through a secure operation of its website. Employees can access any file they need at any time and monitor the progress of issues that concern them.
For employees, the site may include guides to good practice and problem solving. In addition, it may include newsletters and reports. Your website can also serve as an employee training point as you can include their learning and training material. So if your business is divided into departments that need to develop a close relationship with each other, then it is an additional reason that makes the creation of your own website necessary.
Competition
An additional reason to create your own website is that the internet offers a highly competitive environment in which you can compete on an equal footing with companies from around the world. In other words it offers the same step to everyone to express their views and promote their products to a huge audience. In this fierce competition where all companies have a place, in order for a website to stand out it must be sufficiently informed and follow a sound marketing strategic plan. For this reason, make sure that you take advantage of the opportunity provided by the internet and create your own website.
The perfect advertisement
For a business that wants to promote and promote its image, the services and products it offers but also to develop a wider communication with the public, creating a website is probably the easiest and most economical way.
Today, the cost of promoting a company through traditional means of advertising such as television, newspapers and magazines is significantly higher. By comparing the two methods of promotion and advertising, you can understand how creating and maintaining a website presents a reduced cost. With just one website you can achieve your advertising goals and see your revenue grow.
24/7
Creating a website for your business can give you another very important privilege. Your business will be accessible to the public on a 24 hour and 365 day basis. Without hiring extra staff and without raising the cost of running your business, a website allows you to be “open” all the time.
In this unique feature provided by your website you can implement a well-trained promotion plan through Search Engine Optimization to achieve a good position in the ranking of search engine results.
You can also use promotion tools like AdWords to make sure your sales continue to grow. The website can be your store or office that serves customers constantly, at no extra cost.
The power of numbers
If you are still wondering why you need your own website and if you still think that you will not get any benefit from building it, we can change your mind with just a few facts. Through the following information you can understand the power and size of the internet. The dynamics of a company that maintains its own website can be launched, as it follows a proper plan of construction and promotion. The power of numbers is enough to convince you to start building your website today.
• About 500,000 Internet users search for Google’s popular search engine every minute.
• A percentage of 57% of businesses on the planet, have managed to gain a new customer through their website.
• Research has shown that 78% of people who use the Internet have searched for even one once in a lifetime a product or service that interests them.
• It is estimated that about 1/3 of the world’s population has easy and direct access to the internet. This percentage appears higher in developed countries. Indicatively, it is worth mentioning that this percentage in America is 75%.
• In one day, 2 million content posts are made on the internet.
