In an ever-evolving age, where technology is an integral part of our daily lives, millions of internet users search and find whatever information they need at any given time. Using the search engines and especially the most popular, Google, the information that the user is looking for is displayed in seconds. The real question that should concern us is how to rank all these pages and clarify their content. The magic term is of course Search Engine Optimization or SEO as it is known. This process filters the content of your page and ranks it accordingly when searching. So, if you want your page to be as high as possible in the search engine results, you should make sure to refine its content so that it meets all the requirements of SEO.
Keywords
A large portion of people work hard to find the right keywords related to their page. This process is considered one of the best practices as it ranks the content based on popular user searches. There are several tools that can help one search, compare and select the right keywords that match the style and content of a page. So the first step is to use platforms like Google Planner and Keyword Explore.
When searching for the right keywords you can include phrases or even words. For best results, make sure several of these keywords are included in the content of your page. The more you incorporate these phrases or keywords the easier it will be to optimize your page SEO. Caution! Never take for granted that just the correct use of keywords means the completion of the SEO optimization process.
Most people spend most of their time on “keywords”. However, if you have worked diligently on keyword optimization but do not yet get the results you want, you may need to consider other factors that affect your SEO ranking. If we could describe the SEO improvement process a bit, then it would definitely look like an iceberg. Finding keywords is just what it looks like. In fact, search engines use algorithms to evaluate a number of other factors when ranking pages. So, in order to get your page displayed on the first results pages, you need to make sure that some other criteria are met.
The Right Content
A very important factor that is able to influence the SEO ranking of a page, is the time a user spends on it. In other words, the longer a user stays on your site, the better the page will rank. So the question that should concern us is what can extend a user’s stay on a page.
To keep a user on your page, you need to make sure that it contains useful and high quality content. The more relevant the content of a page, the more likely it is that you will be able to capture a user’s interest. Relevant studies have shown that content ranging between 2000 and 2500 words can have the desired results. The reason is that such extensive content offers the possibility of including more keywords. Additionally, it provides the ability to include external links, which in turn will improve your ranking.
Page speed
The major search engines consider the speed at which a page loads to be a determining factor that can influence its ranking. This is because this speed can lead to significant increases and decreases in user retention rates, page views and dropout rates. A user’s stay is likely to be affected or interrupted if your page is too slow, even if the content is of high quality. that will make your page faster. Some of these ways include using cache, using the correct image sizes, and reducing the plug-ins you use.
Properly structured content
How the user perceives their experience on your page is something that is exclusively in your hands. A text that follows the right structure with the use of headings and tags, tends to catch a user’s attention and make them willing to read it. This way you can easily increase the time the user stays on your page.
Take some time and attach the importance needed to edit and divide the content into several small sections. Reading and navigating small sections helps users enjoy a more comfortable and enjoyable experience on your site. It is very important to include some of the keywords in your headlines as this will help to better rank your page.
Link to other pages
In an effort to create well-structured and high-quality content, there is the option of linking our site to other, more specialized, sites that can provide important information to the user. This move will have a direct effect on the quality of your content and the time users spend on your page. In addition, it will be a move that increases the credibility of your page in search engines. Caution! Linking to other pages can also be a major trap for your page. Including multiple links can make your content difficult to access and distract a user from leaving the page. For this reason, be sure to include only important links that can really enhance the user experience and have a positive impact on improving SEO.
– Using multimedia
Search engine algorithms recognize as high quality pages that contain rich and interactive content. Multimedia can greatly improve the SEO ranking of your page as they help the user to get the right information in an easy and enjoyable way. So you can enrich your content with related images, videos and music. Multimedia can also increase the conversion rate of your page. Research has shown that pages that display videos have a conversion rate of 4.8% higher than other websites.
Error 404
In trying to improve the SEO of your page, you should be aware that the ranking of a web page in search engines is affected by the number of broken links it may contain. Links that lead to an error with code 404 make the page unusable, which negatively affects its ranking. So if you want to improve your page rank, there are a number of tools you can use such as the Google Webmaster Tool.
Style and directness of content
Whatever the content of your page, it should show a directness to the user. Try to use one of the writing styles that keeps the user interested and absorbs their attention. Many SEO professionals believe that easy-to-understand content is a criterion for search engines when ranking results.
The immediacy and style of the content must also be reflected throughout the website through a number of other factors. An easy tip that you can follow is to use a font in the right size that does not tire the user. In addition, the psychology of color is another important aspect to consider. Your first goal should be to create a website that will offer a pleasant user experience. Colors play an important role in the user’s stay on your page. If you want to emphasize important elements, you can use dots or numbering that will catch the user’s attention.
Finally, you can organize the content of the page in an easy way that allows easy transition between different sections of the page. For example, you can insert tabs, pop-ups, or drop-down menus. Lastly, make sure you include keywords in the content that organizes your content. Here’s a way to improve your page rank.
Contact info
Contact information is a very important factor that can affect the ranking of a page in search engine results. Google’s algorithms consider a website to be reliable and useful as long as it contains contact information. The result is that these websites tend to rank higher.
So you can include a page where the user can see how they can contact you. A careful communication form can not only improve the SEO of your page but also develop the relationships you maintain with your audience.
Mobile device users
In recent years more and more people are using the internet and searching for what interests them through a mobile phone. A website that is characterized as mobile friendly enjoys a better ranking in search engine results. Such a page should be easy to use, contain the right content and provide a comfortable experience without time consuming procedures.
It is important to know that Google since 2015 has began to impose sanctions on pages that are not environmentally friendly to mobile phones. Improving and upgrading your page to provide a good mobile experience gives you a better chance of getting your page ranked better.
Social media
In your effort to improve the SEO of your website you should know that the user experience is very important as a user who enjoys the content of your page is very likely to share his experience with others. Such a process can have a positive effect on the traffic of your page and its ranking in search engines. If you are wondering how you can achieve the fast and immediate reaction of the user, then the answer is of course social media.
Make sure you have buttons and links placed that lead to popular social media such as Tweeter, Instagram, Facebook and Pinterest. The optimization of SEO and the ranking of your page is significantly affected by the number of notifications or even the reports that your page receives on social media.
Of course, this will not be the only positive result you will have. New trends in the study of buying behavior strongly suggest that a user’s interaction with a website is very likely to lead to a market in the future.
Common SEO pitfalls
Improving the SEO of your page can be achieved easily, methodically and as long as all the rules of good practice are followed. The use of appropriate keywords and the application of the rules mentioned above are important aspects of your effort. However, there are times when the wrong or excessive use of the rules can lead to the opposite results. There are also times when using one rule conflicts with another with negative results. Below, we will analyze what SEO pitfalls are and what to look out for.
- Many webmasters believe that excessive use of keywords and their frequent inclusion in the content will have a positive effect on a page’s ranking. However, it should be noted that when the content contains and repeats these words very strongly, the user can leave the page very quickly. Excessive use of these keywords can make the content difficult to read and lead to a less comfortable experience.
- The use of external links that are considered useful and improve the quality of the content, can make the page attractive and credible but we must emphasize that the wrong use can have negative results. As mentioned above, embedding multiple links can easily distract a user.
- Enriching the content of your website should be done methodically and always make sure you maintain a clear content distribution plan. When a user searches for specific information, finding it should be a simple process. Overloading a website with information that is not important to the user can lead to low traffic, which in turn will negatively affect the SEO of your page.
